Brand needed help with branding
Client
Live Free Armory (LFA)
Timeframe
2023
Services
Branding, Graphic Design, Marketing, Print
Project Overview
No one knows to hire you if they don’t know you’re there to hire.
Live Free Armory is a larger component to the vast network of firearms manufacturers in the USA than most people realize. They specialize in manufacturing many critical components for other firearms brands. Their sales and engineering teams needed compelling, supplemental materials to enhance their trade show presentations and close more deals.
Solution
- Build Trust with Key Information: There’s a lot of information to convey in engineering, but at the end of the day, people sell to people. The brochure helps build trust with necessary information, allowing the team to work their magic.
- Authenticity in Action: Proved LFA’s credentials as a U.S.-based manufacturer with a no-outsourcing approach—reinforced through meticulous design and compelling photography.
- It’s All About Scale: Highlighted LFA’s unique ability to scale production without sacrificing quality, moving sales conversations from ‘Can you?’ to ‘When can you?’
