Sales tool used to educate residential customers during a home inspection.
Client
Koala Insulation
Services
Graphic Design, Copywriting
Project Overview
The sales team members of the 150+ nationwide franchise system weren’t able to spend their time effectively.
Koala Insulation rapidly grew in a four-year time period to a juggernaut in the insulation home service market. Their disjointed sales materials were piecemeal sales sheets and even on their own, weren’t helping the sales team close sales, especially as the landscape was becoming more competitive. Many of them were repeating themselves unnecessarily with facts and figures instead of focusing on what they do best, connecting with residential customers on an emotional level and accurately determining what products and services were right for the customer.
Solution
- All-in-One Clarity: Consolidated everything into a single, streamlined booklet.
- The Story Sells: Rewrote all material into a digestible problem-to-solution narrative that resonates with homeowners.
- Talking Points Elevated: Reinforced key messages to amplify their persuasive power.
- Practical Meets Polished: Designed to impress, affordable to print.
